Versatile, strategic, results-oriented creative leader with a collaborative, cross-disciplinary approach to turning big ideas into effective marketing solutions. Proven success developing integrated campaigns incorporating online & offline channels with an exceptional track record of success. Expert in Adobe CS.
•    Highly motivated, conceptual free-thinker with an outstanding work ethic who sees the big picture

•    Strong project management skills            

•    Definition & lead global marketing, packaging & advertising objectives
•    Collaboration with other categories to establish specific roll-out strategies & needs, developing &
        executing multi-million dollar creative marketing plans
•    Extensive experience with brand positioning & creative development on an international level​

Mingels Design, Wrentham, MA - Senior Designer/Senior Art Director, Current
Clients have included: Arnold Worldwide, Candela Medical, Cardinal Health, CommCreative, Cramer (Rapid7, BJ’s, EMD Serono, Hexagon Metrology, Siemans, Watts Water Technology, do good), Corvias Military Living, Duxbury Energy, Feinstein Kean Healthcare, Gary Land Photography, GLP Creative, iSlide, Jack Morton Worldwide, Madison Square Garden, New England Patriots, NY Knicks, NY Liberty, NY Rangers, Reebok, Reebok Basketball, Reebok CrossFit, Reebok Lacrosse, Rockport, Shark/Ninja, Shooting Touch, Staples, Staples Catalog, Staples Interactive, Syneron-Candela, T1D Exchange, Trident Post Productions, Two Ten Footwear Foundation, unitio

Candela Medical, Marlboro, MA - Senior Designer/Senior Art Director, 2018 – 2020
Worked as part of a team responsible for establishing and managing a new internal and highly productive Global Marketing Services group to offset costs from using agencies. Major initiative was the global rebranding efffort, consisitng of all touch points specifically digital. Department supported a very wide range of internal and external clients. Strategizing, building, maintaining and guiding global brands through web, print, display, video, user experience and social media.

Staples, Framingham, MA - Senior Art Director/Senior Designer - consulting role, 2014 – 2016
Leader of small team tasked with developing & executing the digital rebrand of Staples Advantage to Staples Business Advantage. Developed conventional media as well as digital including web, social & email, both with & without variable data. Custom Asset Tool customizable print tools for sales staff, web & social

Reebok International, Canton, MA - Senior Art Director, 2002 – 2011
Leader of creative team that developed “Go To Market” creative strategies for all aspects of marketing for new & innovative products

  • Directed a staff of five plus numerous freelancers which was responsible for defining & leading global marketing objectives for 4 different major categories within the brand including packaging, full digital, & retail presence as well as sales catalogs
  • Lead Art Director for both global & account specific photoshoots, adhering to specific brand guidelines & maintaining fiscal responsibility
  • Defined creative objectives, strategy & oversaw development of 6 month & full year, multi-tiered marketing campaigns, including advertising, in-store point-of-purchase, out of home, direct mail, interactive & packaging

Staples, Framingham, MA - Senior Art Director, 2000 – 2002

  • Directed a staff of 5 designers & 1 copywriter
  • Responsible for all concept, & execution for all creative components of international catalogs
  • Developed creative solutions for all advertising, in-store POP, OOH, direct mail, interactive & packaging

Boston Herald, Boston, MA, Creative Services Director - Promotion, 1995 – 2000